Marketing Intelligence, Demos, and Tequila Insentric by DemandLab is partnering with MarketingOps.com to bring our capabilities to life this November in Anaheim, CA. As Gold Sponsors of MOps-Apalooza 2024, the premier event for marketing operations experts, we’re excited to showcase
What is marketing intelligence? Marketing intelligence refers to the process of gathering, analyzing, and utilizing data and insights to make informed decisions about marketing strategies and activities. Marketing intelligence helps businesses make data-driven decisions, improve marketing effectiveness, and adapt to
What’s the real secret to effective marketing reporting? Realizing you actually need two sets of reports—and knowing which to use.
You can’t manage what you can’t measure— but how do you know what truly matters when measuring your marketing campaigns’ effectiveness?
Not sure where to start with your marketing attribution journey? Here’s some prerequisites you can tackle today.
What’s the real secret to effective marketing reporting? Realizing you actually need two sets of reports—and knowing which to use.
The first journey you need to take on the road to marketing attribution? The customer’s journey—even if you think it “doesn’t matter” for your organization.
If you don’t “get” attribution models, you’re not alone—because understanding them requires going back 20 years. Here’s how to take a 2023 approach instead.
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