Marketing Campaigns
Setting Achievable (and Measurable) Marketing Campaign Goals
You can’t manage what you can’t measure— but how do you know what truly matters when measuring your marketing campaigns’ effectiveness?
Blog
Marketing Attribution
Preparing Your Data for Attribution: The First Step in Your Journey
Not sure where to start with your marketing attribution journey? Here’s some prerequisites you can tackle today.
Marketing Reporting
Mastering the Art of Marketing Reporting
What’s the real secret to effective marketing reporting? Realizing you actually need two sets of reports—and knowing which to use.
Marketing Reporting
Lead Lifecycles are for Everyone
The first journey you need to take on the road to marketing attribution? The customer’s journey—even if you think it “doesn’t matter” for your organization.
Marketing Attribution
Why Marketing Attribution Models Are Like Old Memes That Need to Retire
If you don’t “get” attribution models, you’re not alone—because understanding them requires going back 20 years. Here’s how to take a 2023 approach instead.