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Marketing Campaigns
Casey Grimes

Setting Achievable (and Measurable) Marketing Campaign Goals

You can’t manage what you can’t measure— but how do you know what truly matters when measuring your marketing campaigns’ effectiveness?

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AI-generated photo of a marketer cleaning reports literally with a mop and broom on the floor
Marketing Attribution
Casey Grimes

Preparing Your Data for Attribution: The First Step in Your Journey

Not sure where to start with your marketing attribution journey? Here’s some prerequisites you can tackle today.

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Marketing Reporting
Casey Grimes

Mastering the Art of Marketing Reporting

What’s the real secret to effective marketing reporting? Realizing you actually need two sets of reports—and knowing which to use.

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Marketing Reporting
Casey Grimes

Lead Lifecycles are for Everyone

The first journey you need to take on the road to marketing attribution? The customer’s journey—even if you think it “doesn’t matter” for your organization.

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Ralph Wiggum from The Simpsons' "(chuckles) I'm in Danger" meme, but said by attribution models.
Marketing Attribution
Casey Grimes

Why Marketing Attribution Models Are Like Old Memes That Need to Retire

If you don’t “get” attribution models, you’re not alone—because understanding them requires going back 20 years. Here’s how to take a 2023 approach instead.

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Attribution Models (1) Campaign Planning (1) Customer Journey (1) Data Hygiene (1) Lead Lifecycle (1) Lifecycle Reporting (1) Marketing Planning (1) Marketing Reporting (2) Setting Goals (1)
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