Emily Oakes
Strategic Marketing, LLR
CMO Dashboard
Metrics your CMO will love
Marketers at high-growth companies face big reporting challenges, including fragmented data, siloed platforms, and a disconnect between marketing and sales contribution narratives.
Insentric connects the dots across HubSpot, ads, Google Analytics, and your CRM to fill prebuilt reporting templates with the metrics growth-stage CMOs and CEOs want to see.
“Insentric has been a game changer for marketing at LLR, a private equity firm.”
why Insentric?
Built for Lean Teams. Focused on Real Impact.
Purpose-Built
Designed specifically for HubSpot Pro users who need clean, executive-ready reporting—without the complexity.
Fast Setup
Get connected and see insights in minutes. No long onboarding or implementation teams needed.
Clarity Over Clutter
Our dashboards surface what matters—marketing’s real contribution to revenue and pipeline.
marketing
Marketing impact at a glance
“How is marketing contributing to growth?”
Tell your impact story with metrics the C-suite cares about most, including total deals influenced, acquisition costs, total spend, and ROI.
“What’s marketing’s direct impact on revenue?”
Align with sales and create a credible, cohesive narrative around marketing’s contribution to revenue and pipeline.
Metrics
Critical revenue metrics
“Is marketing attracting high-value customers?”
See the exact number of deals closed and the annual contract value (ACV) by quarter.
“How many deals did marketing contribute to?”
Compare deals and ACV quarter over quarter to identify revenue trends.
“Is marketing gaining momentum?”
Track revenue trends for deals won and open deals by quarter.
Prove Marketing Contribution
Metrics built for B2B
Traditional attribution models can’t capture the twists and turns of a complex B2B journey or do justice to marketing’s true impact. Insentric delivers the data you need to supplement first- and last-touch attribution with nuanced, contextual insights into the contribution marketing makes to revenue and pipeline.
what our clients say about us
Trusted by Marketing Teams Who Need to Prove Their Impact
See how small teams are getting big results — without complex tools, consultants, or spreadsheets
“Insentric has been a game changer for marketing at LLR, a private equity firm. We no longer need to rely on excel and manual data cleansing in order to ensure that our reports are accurate. And we are able to incorporate mission critical data from custom fields in both Marketo and Salesforce into our reports.”
Emily Oakes
Strategic Marketing, LLR
our Compliance
Recognition That Reflects Real Impact
FAQ
Got Questions?
We’ve Got Answers
“Insentric has been a game changer for marketing at LLR, a private equity firm.”
Emily Oakes
Strategic Marketing, LLR
Data comes from your company’s martech systems (Marketing Automation, CRM, Ad platforms).
Yes, Insentric currently has Connectors built for Hubspot, Marketo, Salesforce, and multiple Ad platforms. We plan to build more Connectors in the future.
Any items connected to one of these three platforms can be reported against–for example, if you’ve connected Salesloft to Salesforce and are logging activities, this can be surfaced in Insentric. Likewise, if you’ve connected a platform like Vidyard to Marketo or HubSpot, the data that integration shows can be read as well.
Yes, you can customize what fields can be filtered against. Think, for example, of a report where you are analyzing Deals by Company. If there are specific, custom Company fields you need to split by, these filters will be automatically available.
No, Insentric can only read data from each system at this time and cannot write into any data point.
Insentric uses all available information that can be pulled from a source system, then combines this information together in ways that tell the story across the entire platform.
let’s talk
Earn the credit you deserve
See how Insentric’s CMO Dashboard can help you take more credit, earn more budget, and build credibility at the executive level.