Emily Oakes
Strategic Marketing, LLR
Revenue Attribution and Reporting for B2B Enterprises
Prove Marketing’s Contribution to Revenue
Simplify reporting with a connect-and-go platform that instantly tracks marketing impact across HubSpot Marketing Hub, CRM, ads, and Google Analytics
“Insentric has been a game changer for marketing at LLR, a private equity firm.”
Partnership with Hubspot
HubSpot Expertise, Without the Guesswork
Custom reporting and clean setup—no duct tape needed.
As a certified HubSpot partner, Insentric helps early-stage teams get more from their marketing tech—starting with HubSpot.
From CRM setup to marketing automation and reporting dashboards, we make sure your data is accurate, your reporting is clear, and your platform is working for you.
About Insentric
Marketing Reporting for those who need to do more with less
Insentric is the first platform designed for marketers at high-growth, mid-sized B2B companies that run lean, move fast, and rely on HubSpot as their source of marketing and sales truth.
Select Feature and learn more about it:
- Simplified Reporting
- Instant Implementation
- Pipeline Acceleration
- Metrics Your CMO will love
- Complex B2B journeys
Simplified Reporting
ATTRIBUTION
Simplified Reporting
If you’ve ever opened a dashboard and thought, “What am I even looking at?”— Insentric is for you. Extend native HubSpot reporting with dashboards that combine marketing and sales data to show you what’s working across inbound, organic, paid, and everything in between.
Instant Implementation
Automation
Instant Implementation
Designed to work directly with HubSpot, Google Ads, and Google Analytics data, Insentric is a truly connect-and-go solution No custom setup. No coding. No workflow builders. No IT or MOps required.
Insentric shortens your time to ROI by delivering insights within hours of setup, not weeks. Just plug it in and get the vanswers you need to analyze performance and quantify marketing’s contribution accurately.
Pipeline Acceleration
ATTRIBUTION
Pipeline Acceleration
Connect the dots across form-fills, email clicks, ad IDs, and CRM data so you can create a unified view of your customer and use it to optimize and accelerate their journey.
Insentric lets you track customer data in aggregate and attribute outcomes to specific campaigns, channels, and
accounts to see what’s generating real revenue and double down on activities that move the dial.
Learn more about Insentric’s marketing performance dashboard.
Metrics Your CMO will love
ATTRIBUTION
Metrics Your CMO will love
Claim credit for marketing’s contribution to revenue confidently. Generate reports that reflect industry- standard QBR expectations and deliver the metrics that CMOs and CEOs of growth-stage companies need to know.
Pre-built templates include channel overviews, inbound pipeline, inbound deals ACV, inbound win rate, CAC, deals won, QoQ performance, and more.
Learn more about Insentric’s CMO Dashboard.
Complex B2B journeys
ATTRIBUTION
Complex B2B Journey
Insentric consolidates sales and marketing data to
capture and quantify marketing’s impact on complex, non-linear, multi-touch customer journeys.
Use out-of-the-box first-touch or last- touch attribution reports and marketing influence reports that align with salesmetrics and tell a credible, nuanced story about marketing’s pipeline, performance, and revenue contribution across the business.
what our clients say about us
Trusted by Marketing Teams Who Need to Prove Their Impact
See how small teams are getting big results — without complex tools, consultants, or spreadsheets
“Insentric has been a game changer for marketing at LLR, a private equity firm. We no longer need to rely on excel and manual data cleansing in order to ensure that our reports are accurate. And we are able to incorporate mission critical data from custom fields in both Marketo and Salesforce into our reports.”
Emily Oakes
Strategic Marketing, LLR
Seamless Integration
Connect sales data
Connect and analyze your unique, B2B customer lifecycles across Marketo and Salesforce with Insentric®, a platform designed to help lean marketing teams punch above their weight.
let’s talk
Earn the credit you deserve
If you’re a lean, mean, growth-focused, data-driven B2B team looking to prove marketing’s contribution, talk to an Insentric reporting expert today.
why Insentric?
Built for Lean Teams. Focused on Real Impact.
Purpose-Built
Designed specifically for HubSpot Pro users who need clean, executive-ready reporting—without the complexity.
Fast Setup
Get connected and see insights in minutes. No long onboarding or implementation teams needed.
Clarity Over Clutter
Our dashboards surface what matters—marketing’s real contribution to revenue and pipeline.
Compliance
Recognition That Reflects Real Impact
FAQ
Got Questions?
We’ve Got Answers
“Insentric has been a game changer for marketing at LLR, a private equity firm.”
Emily Oakes
Strategic Marketing, LLR
Data comes from your company’s martech systems (Marketing Automation, CRM, Ad platforms).
Yes, Insentric currently has Connectors built for Hubspot, Marketo, Salesforce, and multiple Ad platforms. We plan to build more Connectors in the future.
Any items connected to one of these three platforms can be reported against–for example, if you’ve connected Salesloft to Salesforce and are logging activities, this can be surfaced in Insentric. Likewise, if you’ve connected a platform like Vidyard to Marketo or HubSpot, the data that integration shows can be read as well.
Yes, you can customize what fields can be filtered against. Think, for example, of a report where you are analyzing Deals by Company. If there are specific, custom Company fields you need to split by, these filters will be automatically available.
No, Insentric can only read data from each system at this time and cannot write into any data point.
Insentric uses all available information that can be pulled from a source system, then combines this information together in ways that tell the story across the entire platform.
Prove Marketing Contribution
Transparent reporting to prove business impact
If you’re a lean, mean, growth-focused, data-driven B2B team looking to prove marketing’s contribution, talk to an Insentric reporting expert today.