Revenue Attribution and Reporting for B2B Enterprises
Get real, data-informed insights about your revenue attribution.sources that close sales.buyers' preferred channels.ideal touchpoint amount.email frequency.unsubscribe likelihood.form performance.known-to-MQL velocity. best performing traffic.
Say hello to Insentric™, the Marketing Intelligence Engine that accurately measures and confidently proves marketing's impact on B2B revenue.
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What is Insentric?
Turn "too much and too little" data into your marketing advantage
Designed for enterprises that use Adobe Marketo Engage and Salesforce Sales Cloud, Insentric works continuously in the background of your existing technologies and workflows to automate, orchestrate and generate meaningful insights through end-to-end marketing attribution data.
Streamline and self-heal your marketing campaign data.
Provide consistency, quality, and streamlined processes with advanced web traffic attribution, automatic querystring tracking in your Marketo emails, and data capture that keeps reporting data after Marketo deletes it.
Measure buying teams: buildings don't sign checks. People do.
Insentric excels at measuring source, channel, and revenue attribution across the entire buyer journey. Understand—and give credit to—the buying teams purchasing your goods and services, and get in-depth analysis when you go beyond an account namelessly showing up as "Closed Won".
Go beyond dashboards for better budgeting and planning.
More than just a dashboard full of metrics, Insentric goes beyond the “snapshot in time” that most attribution solutions offer to provide marketing leaders with clear, actionable information. With Insentric, you can evaluate both your present performance and your future spending decisions. Understand your department's velocity, when to message prospects, what channels and campaigns accelerate your key buyers, and more.
How we help
A no-headache approach to attribution
Marketers need to understand how to best allocate budgets to meet goals and determine which initiatives drive revenue. Insentric offers a review of data and previous campaigns as well as automated reliable insights that help you plan a long-term strategy.
lean on 15 Years of Marketing Attribution Wisdom
We know what works—and what doesn’t—when it comes to Marketo
Since 2009, DemandLab has been implementing marketing attribution solutions for high-growth and enterprise Marketo clients, including nearly all current marketing attribution solutions available today. And as marketers ourselves, we know why other revenue attribution products fail.
We developed Insentric to solve those problems, but more importantly, we did so by organically addressing our clients' needs over time to meet their unique challenges.
Ready to get started?
Whether you're starting your attribution journey or looking to take things to the next level, Insentric can help.