Revenue Attribution and Reporting for B2B Enterprises
The marketing data you need to plan and budget for campaigns.channels.content.headcount.everything.
Give stakeholders what they need
Generate the reports your C-suite needs to understand and appreciate marketing's impact on demand generation and pipeline.
Optimize at light speed
Fine-tune your strategy with instant visibility into conversion, engagement, MQL, and closed-won customer data.
Untangle attribution (for real!)
Report on conversions, engagement, and revenue generated by specific sources, channels, or campaigns. How many leads did that webinar generate? Now you’ll know.
The reports you need to prove—and improve—marketing's impact
Clear, credible reporting unlocks new insights, better results, more buy-in, and more budget. Insentric delivers the reports you need in days, not months, so you can measure, optimize, and prove marketing’s impact sooner.
360° Customer Insights
Insentric collects marketing and sales data across multiple platforms and touchpoints to create a holistic view of marketing initiatives.
Effortless data capture
Automate your attribution marketing data collection with effortless email tracking, streamlined data capture, and traffic decoding.
Accurate sales attribution
Don't miss attributing sales to key contributors. Insentric ensures proper Salesforce opportunity tracking by adding forgotten influencers.
Low-Impact Roll-Out
Insentric integrates with most standard Marketo workflows, requiring no resource-intensive retraining or process changes.
Self-healing data
Forgot to tag that PPC campaign or social post for attribution? Insentric recovers partial data from digital signals to provide credit.
Actionable analytics
Beyond attribution, our reports aid planning and budgeting by analyzing email, forms, customer journeys, trends over time, and more.
From the OG Marketo experts
Insentric is brought to you by DemandLab, the Martech experts who have helped high-growth and enterprise clients implement marketing automation and reporting solutions since 2009.
We developed Insentric to give our clients the in-depth reporting capabilities they couldn’t get natively from their marketing automation platform.
In-Depth: How Insentric Works →
Learn more about our people-first methodology through automating your marketing processes, providing source, channel and revenue attribution, and generating new marketing insights.
Insentric + DemandLab →
Why would a marketing technology consultancy make a revenue attribution solution? After a decade of experience implementing attribution solutions, we think marketing leaders deserve better.
Learn more.