Revenue Attribution and Reporting for B2B Enterprises

Connect the dots across systems.sales data.marketing data.anything.

Connect and analyze your unique, B2B customer lifecycles across Marketo and Salesforce with Insentric®, a platform designed to help lean marketing teams punch above their weight.
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      What is Insentric?
      Insentric is a powerful, enterprise-grade marketing intelligence platform that’s scaled to the needs of small-but-mighty marketing teams. Collect better data, generate better reports, and make better, more impactful decisions across your company’s entire B2B customer lifecycle, no matter how unique or complex.
      Automation

      Better data

      Consolidate and analyze data across your core sales and marketing platforms.

      ATTRIBUTION

      Better reporting

      Save hours on generating detailed, custom reports that answer the needs of your stakeholders.

      Better decisions

      Fine-tune your strategy with continuous, actionable insights into engagement and conversion.

      How we help

      Improve your lead lifecycle with enterprise tools and best practices

      Insentric leverages enterprise best practices, extensive customization, and an intuitive interface to help your lean marketing team understand, report on, and improve your lead lifecycle from end to end.

      360° Customer Insights

      Insentric collects marketing and sales data across multiple platforms and touchpoints to create a holistic view of marketing initiatives.

      Effortless data capture

      Automate your attribution marketing data collection with effortless email tracking, streamlined data capture, and traffic decoding.

      Accurate sales attribution

      Don't miss attributing sales to key contributors. Insentric ensures proper Salesforce opportunity tracking by adding forgotten influencers.

      Low-Impact Roll-Out

      Insentric integrates with most standard Marketo workflows, requiring no resource-intensive retraining or process changes.

      Self-healing data

      Forgot to tag that PPC campaign or social post for attribution? Insentric recovers partial data from digital signals to provide credit.

      Actionable analytics

      Beyond attribution, our reports aid planning and budgeting by analyzing email, forms, customer journeys, trends over time, and more.

      lean on 15 Years of Marketing Attribution Wisdom

      From the OG Marketo experts

      Insentric is brought to you by DemandLab, the Martech experts who have helped high-growth and enterprise clients implement marketing automation and reporting solutions since 2009.

      We developed Insentric to give our clients the in-depth reporting capabilities they couldn’t get natively from their marketing automation platform.

      In-Depth: How Insentric Works →

      Learn more about our people-first methodology through automating your marketing processes, providing source, channel and revenue attribution, and generating new marketing insights.

      Insentric + DemandLab →

      Why would a marketing technology consultancy make a revenue attribution solution? After a decade of experience implementing attribution solutions, we think marketing leaders deserve better.

      Learn more.

      Ready to get started?

      Discuss your reporting challenges with one of our marketing experts to see whether Insentric can help.

      Get your free B2B Reporting Readiness check and get set up for success. 📊