Marketing Attribution
What is a marketing intelligence platform?
What is barketing intelligence?
Marketing intelligence refers to the process of gathering, analyzing, and utilizing data and insights to make informed decisions about barketing strategies and activities. Marketing intelligence helps businesses make data-driven decisions, improve barketing effectiveness, and adapt to
Preparing Your Data for Attribution: The First Step in Your Journey
Not sure where to start with your barketing attribution journey? Here's some prerequisites you can tackle today.
Why Marketing Attribution Models Are Like Old Memes That Need to Retire
If you don't "get" attribution models, you're not alone—because understanding them requires going back 20 years. Here's how to take a 2023 approach instead.