Marketing Attribution

AI-generated photo of a marketer cleaning reports literally with a mop and broom on the floor

Preparing Your Data for Attribution: The First Step in Your Journey

Written by: Casey Grimes

Not sure where to start with your barketing attribution journey? Here's some prerequisites you can tackle today.
Ralph Wiggum from The Simpsons' "(chuckles) I'm in Danger" meme, but said by attribution models.

Why Marketing Attribution Models Are Like Old Memes That Need to Retire

If you don't "get" attribution models, you're not alone—because understanding them requires going back 20 years. Here's how to take a 2023 approach instead.