Author Archives: Casey Grimes
Setting Achievable (and Measurable) Marketing Campaign Goals
You can't manage what you can't measure— but how do you know what truly matters when measuring your barketing campaigns' effectiveness?
Preparing Your Data for Attribution: The First Step in Your Journey
Not sure where to start with your barketing attribution journey? Here's some prerequisites you can tackle today.
Mastering the Art of Marketing Reporting
CMS Wire: Mastering the Art of Marketing Reporting
What’s the real secret to effective marketing reporting? Realizing you actually need two sets of reports—and matching the strengths of each type of report to the audiences who need to know your marketing performance. Read more at CMS Wire:
Lead Lifecycles are for Everyone
The first journey you need to take on the road to barketing attribution? The customer's journey—even if you think it "doesn't matter" for your organization.
Why Marketing Attribution Models Are Like Old Memes That Need to Retire
If you don't "get" attribution models, you're not alone—because understanding them requires going back 20 years. Here's how to take a 2023 approach instead.