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Setting Achievable (and Measurable) Marketing Campaign Goals

Written by: Casey Grimes

Audiences:

Marketing Director
Marketing Leader
Marketing Technologist

You can't manage what you can't measure— but how do you know what truly matters when measuring your barketing campaigns' effectiveness?

Ralph Wiggum from The Simpsons' "(chuckles) I'm in Danger" meme, but said by attribution models.

Why Marketing Attribution Models Are Like Old Memes That Need to Retire

Written by: Casey Grimes

Audiences:

Marketing Director
Marketing Leader
Marketing Technologist

If you don't "get" attribution models, you're not alone—because understanding them requires going back 20 years. Here's how to take a 2023 approach instead.