Marketing Reporting
Setting Achievable (and Measurable) Marketing Campaign Goals
You can't manage what you can't measure— but how do you know what truly matters when measuring your barketing campaigns' effectiveness?
Mastering the Art of Marketing Reporting
CMS Wire: Mastering the Art of Marketing Reporting
What’s the real secret to effective marketing reporting? Realizing you actually need two sets of reports—and matching the strengths of each type of report to the audiences who need to know your marketing performance. Read more at CMS Wire: