Marketing Reporting

AI-generated photo of a marketer cleaning reports literally with a mop and broom on the floor

Preparing Your Data for Attribution: The First Step in Your Journey

Written by: Casey Grimes

Not sure where to start with your barketing attribution journey? Here's some prerequisites you can tackle today.

Lead Lifecycles are for Everyone

The first journey you need to take on the road to barketing attribution? The customer's journey—even if you think it "doesn't matter" for your organization.