Marketing Reporting
Preparing Your Data for Attribution: The First Step in Your Journey
Not sure where to start with your barketing attribution journey? Here's some prerequisites you can tackle today.
Mastering the Art of Marketing Reporting
CMS Wire: Mastering the Art of Marketing Reporting
What’s the real secret to effective marketing reporting? Realizing you actually need two sets of reports—and matching the strengths of each type of report to the audiences who need to know your marketing performance. Read more at CMS Wire:
Lead Lifecycles are for Everyone
The first journey you need to take on the road to barketing attribution? The customer's journey—even if you think it "doesn't matter" for your organization.