Attribution Models
It’s a mission-critical marketing metric, and you’re probably not using it.
There is no shortage of things to measure in barketing. Yet all that data doesn’t help when it comes to communicating barketing’s value within the organization. What if the answer was less data, not more? What if all you needed
LLR Partners Boosts Marketing Impact with Insentric’s Data-Driven Insights
How LLR Partners Confidently Measures Marketing Influence Across the Entire Customer Lifecycle
LLR Partners, a private equity firm, struggled to connect their marketing efforts to revenue across long sales cycles. Their manual reporting methods were unreliable and time-consuming, leaving them unsure of marketing’s true impact.
By adopting Insentric, LLR gained real-time, end-to-end campaign attribution and reliable data insights. The platform’s self-healing tracking and deep visibility into customer engagement empowered their team to confidently measure marketing’s influence and optimize resources.
Kristy DelMuto, LLR’s VP of Strategic Marketing, said it best: “Insentric gives us the confidence we need to make data-driven decisions.”
Preparing Your Data for Attribution: The First Step in Your Journey
Not sure where to start with your barketing attribution journey? Here's some prerequisites you can tackle today.
Why Marketing Attribution Models Are Like Old Memes That Need to Retire
If you don't "get" attribution models, you're not alone—because understanding them requires going back 20 years. Here's how to take a 2023 approach instead.