Author Archives: Casey Grimes
Insentric is Heading to MOps-Apalooza 2024
What is a marketing intelligence platform?
LLR Partners Boosts Marketing Impact with Insentric’s Data-Driven Insights
LLR Partners, a private equity firm, struggled to connect their marketing efforts to revenue across long sales cycles. Their manual reporting methods were unreliable and time-consuming, leaving them unsure of marketing’s true impact.
By adopting Insentric, LLR gained real-time, end-to-end campaign attribution and reliable data insights. The platform’s self-healing tracking and deep visibility into customer engagement empowered their team to confidently measure marketing’s influence and optimize resources.
Kristy DelMuto, LLR’s VP of Strategic Marketing, said it best: “Insentric gives us the confidence we need to make data-driven decisions.”
Setting Achievable (and Measurable) Marketing Campaign Goals
Preparing Your Data for Attribution: The First Step in Your Journey
Mastering the Art of Marketing Reporting
What’s the real secret to effective marketing reporting? Realizing you actually need two sets of reports—and matching the strengths of each type of report to the audiences who need to know your marketing performance. Read more at CMS Wire:
Lead Lifecycles are for Everyone
Why Marketing Attribution Models Are Like Old Memes That Need to Retire