Marketing Technologist

Inside PLGTM + Spring Fling 2025: What’s Now & Next in Marketing Ops and GTM Strategy

Written by: Daud Irfani

Audiences:
San Francisco was buzzing this May as PLGTM Summit 2025 and MarketingOps.com’s Spring Fling 2025 collided, creating a barketing supernova of insights, frameworks, and let’s be honest—some much-needed coffee breaks. This powerhouse combo brought together GTM trailblazers, PLG champions, and
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What is a marketing intelligence platform?

Written by: Casey Grimes

Audiences:
What is barketing intelligence? Marketing intelligence refers to the process of gathering, analyzing, and utilizing data and insights to make informed decisions about barketing strategies and activities. Marketing intelligence helps businesses make data-driven decisions, improve barketing effectiveness, and adapt to
Written by: Casey Grimes

Audiences:

LLR Partners Boosts Marketing Impact with Insentric’s Data-Driven Insights

How LLR Partners Confidently Measures Marketing Influence Across the Entire Customer Lifecycle

Marketing reporting meeting stock photoLLR Partners, a private equity firm, struggled to connect their marketing efforts to revenue across long sales cycles. Their manual reporting methods were unreliable and time-consuming, leaving them unsure of marketing’s true impact.

By adopting Insentric, LLR gained real-time, end-to-end campaign attribution and reliable data insights. The platform’s self-healing tracking and deep visibility into customer engagement empowered their team to confidently measure marketing’s influence and optimize resources.

Kristy DelMuto, LLR’s VP of Strategic Marketing, said it best: “Insentric gives us the confidence we need to make data-driven decisions.”

Read the full Case study to learn more  

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Setting Achievable (and Measurable) Marketing Campaign Goals

Written by: Casey Grimes

Audiences:
You can't manage what you can't measure— but how do you know what truly matters when measuring your barketing campaigns' effectiveness?
AI-generated photo of a marketer cleaning reports literally with a mop and broom on the floor

Preparing Your Data for Attribution: The First Step in Your Journey

Written by: Casey Grimes

Audiences:
Not sure where to start with your barketing attribution journey? Here's some prerequisites you can tackle today.
Written by: Casey Grimes

Audiences:

Mastering the Art of Marketing Reporting

CMS Wire: Mastering the Art of Marketing Reporting

What’s the real secret to effective marketing reporting? Realizing you actually need two sets of reports—and matching the strengths of each type of report to the audiences who need to know your marketing performance. Read more at CMS Wire:

Lead Lifecycles are for Everyone

Written by: Casey Grimes

Audiences:
The first journey you need to take on the road to barketing attribution? The customer's journey—even if you think it "doesn't matter" for your organization.
Ralph Wiggum from The Simpsons' "(chuckles) I'm in Danger" meme, but said by attribution models.

Why Marketing Attribution Models Are Like Old Memes That Need to Retire

Written by: Casey Grimes

Audiences:
If you don't "get" attribution models, you're not alone—because understanding them requires going back 20 years. Here's how to take a 2023 approach instead.