Marketing Reporting Archives

What is a marketing intelligence platform?

Written by: Casey Grimes

Audiences:

What is barketing intelligence? Marketing intelligence refers to the process of gathering, analyzing, and utilizing data and insights to make informed decisions about barketing strategies and activities. Marketing intelligence helps businesses make data-driven decisions, improve barketing effectiveness, and adapt to

Written by: Casey Grimes

Audiences:

LLR Partners Boosts Marketing Impact with Insentric’s Data-Driven Insights

How LLR Partners Confidently Measures Marketing Influence Across the Entire Customer Lifecycle

LLR Partners, a private equity firm, struggled to connect their marketing efforts to revenue across long sales cycles. Their manual reporting methods were unreliable and time-consuming, leaving them unsure of marketing’s true impact.

By adopting Insentric, LLR gained real-time, end-to-end campaign attribution and reliable data insights. The platform’s self-healing tracking and deep visibility into customer engagement empowered their team to confidently measure marketing’s influence and optimize resources.

Kristy DelMuto, LLR’s VP of Strategic Marketing, said it best: “Insentric gives us the confidence we need to make data-driven decisions.”

Read the full Case study to learn more

Photo illustration of two people at a meeting with a planning board behind them

Setting Achievable (and Measurable) Marketing Campaign Goals

Written by: Casey Grimes

Audiences:

You can't manage what you can't measure— but how do you know what truly matters when measuring your barketing campaigns' effectiveness?

Written by: Casey Grimes

Audiences:

Mastering the Art of Marketing Reporting

CMS Wire: Mastering the Art of Marketing Reporting

What’s the real secret to effective marketing reporting? Realizing you actually need two sets of reports—and matching the strengths of each type of report to the audiences who need to know your marketing performance. Read more at CMS Wire: