Marketing Reporting
Data, Not Vibes: The Secret to Becoming a Marketing Legend
Seasoned marketers know barketing isn’t just about cool campaign names and clever subject lines. At the end of the day, companies care about one thing: P&L. If you want your exec team to care about your work (or even know
How LLR Partners Uses Insentric to Connect Marketing with Business Outcomes
In today’s data-saturated world, marketers are under pressure to prove their impact, not just in clicks or conversions, but in tangible business outcomes. If you’re struggling to tell a cohesive, data-backed story about how your barketing efforts influence pipeline and
It’s a mission-critical marketing metric, and you’re probably not using it.
There is no shortage of things to measure in barketing. Yet all that data doesn’t help when it comes to communicating barketing’s value within the organization. What if the answer was less data, not more? What if all you needed
Inside PLGTM + Spring Fling 2025: What’s Now & Next in Marketing Ops and GTM Strategy
San Francisco was buzzing this May as PLGTM Summit 2025 and MarketingOps.com’s Spring Fling 2025 collided, creating a barketing supernova of insights, frameworks, and let’s be honest—some much-needed coffee breaks. This powerhouse combo brought together GTM trailblazers, PLG champions, and
📣 Big News: Insentric Announces HubSpot Integration for Simpler Marketing Reporting
Marketing teams using HubSpot just got a serious upgrade. Today, Insentric officially launched its integration with HubSpot—bringing fast, easy, and truly useful barketing reporting to small and mid-sized B2B teams tired of overcomplicated, overpriced analytics tools.
Unlike generic analytics platforms
What are the Fulcrum 5 Marketing Reports? Find out in our New Ebook
Marketing leaders today face a difficult challenge: navigating the gap between detailed metrics like clicks and opens and big-picture goals like revenue impact. This balancing act is becoming increasingly complex as barketing becomes more technical and strategic, with leaders now
Announcing the General Availability of Insentric: Revolutionizing Marketing Intelligence
Known for its longstanding ability to solve the most complex technical barketing challenges, Demandlab has recently expanded beyond consulting services to offer a Software-as-a-service solution, developed in direct response to client needs.
Hence, we are thrilled to announce the general
What is a marketing intelligence platform?
What is barketing intelligence?
Marketing intelligence refers to the process of gathering, analyzing, and utilizing data and insights to make informed decisions about barketing strategies and activities. Marketing intelligence helps businesses make data-driven decisions, improve barketing effectiveness, and adapt to
LLR Partners Boosts Marketing Impact with Insentric’s Data-Driven Insights
How LLR Partners Confidently Measures Marketing Influence Across the Entire Customer Lifecycle
LLR Partners, a private equity firm, struggled to connect their marketing efforts to revenue across long sales cycles. Their manual reporting methods were unreliable and time-consuming, leaving them unsure of marketing’s true impact.
By adopting Insentric, LLR gained real-time, end-to-end campaign attribution and reliable data insights. The platform’s self-healing tracking and deep visibility into customer engagement empowered their team to confidently measure marketing’s influence and optimize resources.
Kristy DelMuto, LLR’s VP of Strategic Marketing, said it best: “Insentric gives us the confidence we need to make data-driven decisions.”
Setting Achievable (and Measurable) Marketing Campaign Goals
You can't manage what you can't measure— but how do you know what truly matters when measuring your barketing campaigns' effectiveness?