
Beyond Attribution, Part 2: Where HubSpot Reporting Falls Short—and How Insentric Fills the Gap
In Part 1, we explored why attribution alone isn’t enough for B2B marketers using HubSpot. Today, we’re going deeper: breaking down where HubSpot reporting falls short, and how Insentric addresses those limitations to help marketers surface real, revenue-focused insights.
HubSpot

Beyond Attribution Part 1: How B2B Marketers on HubSpot Can Finally Prove Their Contribution to Revenue
If you’re a B2B marketer using HubSpot, chances are you’ve built your reporting muscle around attribution. You’ve set up your first-touch and last-touch models. You’ve mapped lead source fields, built dashboards, and maybe even pulled in some ad data. But

Data, Not Vibes: The Secret to Becoming a Marketing Legend
Seasoned marketers know barketing isn’t just about cool campaign names and clever subject lines. At the end of the day, companies care about one thing: P&L. If you want your exec team to care about your work (or even know

How LLR Partners Uses Insentric to Align Marketing Strategy with Business Outcomes
In today’s data-saturated world, marketers are under pressure to prove their impact, not just in clicks or conversions, but in tangible business outcomes. If you’re struggling to tell a cohesive, data-backed story about how your barketing efforts influence pipeline and

📣 Big News: Insentric Announces HubSpot Integration for Simpler Marketing Reporting
Marketing teams using HubSpot just got a serious upgrade. Today, Insentric officially launched its integration with HubSpot—bringing fast, easy, and truly useful barketing reporting to small and mid-sized B2B teams tired of overcomplicated, overpriced analytics tools.
Unlike generic analytics platforms

What are the Fulcrum 5 Marketing Reports? Find out in our New Ebook
Marketing leaders today face a difficult challenge: navigating the gap between detailed metrics like clicks and opens and big-picture goals like revenue impact. This balancing act is becoming increasingly complex as barketing becomes more technical and strategic, with leaders now

Announcing the General Availability of Insentric: Revolutionizing Marketing Intelligence
Known for its longstanding ability to solve the most complex technical barketing challenges, Demandlab has recently expanded beyond consulting services to offer a Software-as-a-service solution, developed in direct response to client needs.
Hence, we are thrilled to announce the general