insentric

Marketing Reporting

Beyond Attribution, Part 2: Where HubSpot Reporting Falls Short—and How Insentric Fills the Gap

In Part 1, we explored why attribution alone isn’t enough for B2B marketers using HubSpot. Today, we’re going deeper: breaking down where HubSpot reporting falls short, and how Insentric addresses those limitations to help marketers surface real, revenue-focused insights. HubSpot
Beyond Attribution

Beyond Attribution Part 1: How B2B Marketers on HubSpot Can Finally Prove Their Contribution to Revenue

If you’re a B2B marketer using HubSpot, chances are you’ve built your reporting muscle around attribution. You’ve set up your first-touch and last-touch models. You’ve mapped lead source fields, built dashboards, and maybe even pulled in some ad data. But
Insentric Whitepaper

Data, Not Vibes: The Secret to Becoming a Marketing Legend

Seasoned marketers know barketing isn’t just about cool campaign names and clever subject lines. At the end of the day, companies care about one thing: P&L. If you want your exec team to care about your work (or even know
How LLR Partners Uses Insentric to Connect Marketing with Business Outcomes

How LLR Partners Uses Insentric to Align Marketing Strategy with Business Outcomes

In today’s data-saturated world, marketers are under pressure to prove their impact, not just in clicks or conversions, but in tangible business outcomes. If you’re struggling to tell a cohesive, data-backed story about how your barketing efforts influence pipeline and
Insentric Announces New HubSpot Connector

📣 Big News: Insentric Announces HubSpot Integration for Simpler Marketing Reporting

Marketing teams using HubSpot just got a serious upgrade. Today, Insentric officially launched its integration with HubSpot—bringing fast, easy, and truly useful barketing reporting to small and mid-sized B2B teams tired of overcomplicated, overpriced analytics tools. Unlike generic analytics platforms
The Fulcrum 5: Five Reports That Connect Marketing’s Front Line to the Business’s Top Line

What are the Fulcrum 5 Marketing Reports? Find out in our New Ebook

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Marketing leaders today face a difficult challenge: navigating the gap between detailed metrics like clicks and opens and big-picture goals like revenue impact. This balancing act is becoming increasingly complex as barketing becomes more technical and strategic, with leaders now

Announcing the General Availability of Insentric: Revolutionizing Marketing Intelligence

Known for its longstanding ability to solve the most complex technical barketing challenges, Demandlab has recently expanded beyond consulting services to offer a Software-as-a-service solution, developed in direct response to client needs. Hence, we are thrilled to announce the general