Customer Journey

Photos from INBOUND

5 Game-Changing Quotes from INBOUND 2025 and What They Mean for B2B Marketers

Written by: Celia Brown

Audiences:
INBOUND 2025 delivered more than just product launches and keynote demos, it gave us bold visions for the future of barketing, AI, and customer engagement. Here are five standout quotes from industry leaders, paired with practical next steps your business

Lead Lifecycles are for Everyone

Written by: Casey Grimes

Audiences:
The first journey you need to take on the road to barketing attribution? The customer's journey—even if you think it "doesn't matter" for your organization.