Known for its longstanding ability to solve the most complex technical marketing challenges, Demandlab has recently expanded beyond consulting services to offer a Software-as-a-service solution, developed in direct response to client needs.
Hence, we are thrilled to announce the general availability of Insentric, the marketing intelligence platform designed specifically for enterprises using Adobe Marketo Engage and Salesforce Sales Cloud (and Hubspot coming in 2025).
LLR Partners, a private equity firm and early adopter of Insentric, has reported significant business impact in the first year on the platform. Kristy DelMuto, Senior Director of Strategic Marketing said, “Since onboarding the Insentric platform, I now feel more equipped to confidently answer the questions I have about our data across the customer lifecycle, report on marketing’s influence, and make informed improvements to deliver an even greater impact for our brand.”
The Challenges of Effective Marketing Measurement
Since 2009, DemandLab’s team of martech consultants have been at the forefront of solving critical marketing challenges—ranging from data architecture and lead management to campaign analytics. One recurring issue that many marketing leaders grapple with is measurement. Despite the exponential growth in data and technology, achieving accurate, actionable, and insightful reporting remains elusive.
So, why is effective measurement so difficult?
When we speak to marketers, they generally have three primary options for reporting, each with its own set of limitations:
- Default Reporting in Existing Systems:
- Primary Issue: These reports often don’t align with specific business processes.
- Secondary Issues: They lack cross-platform data integration and fail to provide context, highlight trends, or offer clear decision points. Additionally, they may focus too heavily on vanity metrics or short-term results.
- Manual Reporting via Data Dumps and Excel:
- Primary Issue: This method is time-consuming and prone to handling errors.
- Secondary Issues: Spreadsheets are cumbersome to collaborate on, carry security risks, and often present data in a way that’s difficult to digest. Moreover, data staleness and the need for complex formulas further complicate the process.
- Custom Analytics and Reporting:
- Primary Issue: Developing custom reports requires significant time and resources.
- Secondary Issues: Internal teams may not prioritize marketing needs, and finding skilled professionals who can handle complex data tasks can be costly and lead to long project timelines.
Why Insentric Stands Out
Understanding the intricacies of data and analysis is crucial for effective reporting. The process involves several challenging steps:
- Data Architecture: The data needs to be structured for marketing measurement, which often requires custom functionality that is not available in off-the-shelf tools. At Insentric, we’ve built solutions to handle dynamic subject lines, token management, and intricate relationships between data elements.
- Data Transformation and Standardization: Data must be standardized and enriched to ensure consistency and usability. This is a tedious process, often managed manually or through complex ETL projects.
- Data Repair: Marketing-specific data repair lacks dedicated tools, requiring either custom solutions or manual intervention.
- Analysis: Effective analysis involves understanding the audience, answering their questions, and presenting the information in a meaningful way.
These challenges often lead to inefficient solutions, such as relying on Excel, engaging in lengthy CDP projects, or developing costly custom solutions.
The Insentric Solution
This is precisely why we’ve created Insentric. Our platform provides a perfect balance between off-the-shelf convenience and custom-tailored solutions. By leveraging our extensive experience and expertise, we’ve created a platform that handles 70% of your needs with pre-built templates and allows for 30% customization to meet your specific requirements.
With Insentric, you no longer need to struggle with unwieldy spreadsheets or endure the frustration of delayed data projects. Instead, you can access the reports that matter in just 30 minutes, empowering you to make data-driven decisions confidently.
Get Ready for a New Era of Marketing Intelligence
We’re excited to bring you a platform that simplifies and streamlines marketing reporting, making understanding your data and driving results easier than ever. As we roll out the latest version of Insentric this October, we invite you to experience firsthand how our cutting-edge solution can transform your marketing analytics.
Say goodbye to measurement woes and hello to a new era of insightful, actionable reporting with Insentric. Contact us today for a live demo of Insentric and see it in action with your marketing data.
This article was originally published on www.demandlab.com.
