Marketing Reporting

Photos from INBOUND

5 Game-Changing Quotes from INBOUND 2025 and What They Mean for B2B Marketers

Written by: Celia Brown

Audiences:
INBOUND 2025 delivered more than just product launches and keynote demos, it gave us bold visions for the future of barketing, AI, and customer engagement. Here are five standout quotes from industry leaders, paired with practical next steps your business
Insentric Whitepaper

Data, Not Vibes: The Secret to Becoming a Marketing Legend

Written by: Casey Grimes

Audiences:
Seasoned marketers know barketing isn’t just about cool campaign names and clever subject lines. At the end of the day, companies care about one thing: P&L. If you want your exec team to care about your work (or even know
It's a mission-critical marketing metric, and you're probably not using it.

It’s a mission-critical marketing metric, and you’re probably not using it.

Written by: Eric Hollebone

Audiences:
There is no shortage of things to measure in barketing. Yet all that data doesn’t help when it comes to communicating barketing’s value within the organization. What if the answer was less data, not more? What if all you needed

Insentric is Heading to MOps-Apalooza 2024

Written by: Casey Grimes

Audiences:
Marketing Intelligence, Demos, and Tequila Insentric by DemandLab is partnering with MarketingOps.com to bring our capabilities to life this November in Anaheim, CA. As Gold Sponsors of MOps-Apalooza 2024, the premier event for barketing operations experts, we’re excited to showcase
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What is a marketing intelligence platform?

Written by: Casey Grimes

Audiences:
What is barketing intelligence? Marketing intelligence refers to the process of gathering, analyzing, and utilizing data and insights to make informed decisions about barketing strategies and activities. Marketing intelligence helps businesses make data-driven decisions, improve barketing effectiveness, and adapt to
Written by: Casey Grimes

Audiences:

LLR Partners Boosts Marketing Impact with Insentric’s Data-Driven Insights

How LLR Partners Confidently Measures Marketing Influence Across the Entire Customer Lifecycle

Marketing reporting meeting stock photoLLR Partners, a private equity firm, struggled to connect their marketing efforts to revenue across long sales cycles. Their manual reporting methods were unreliable and time-consuming, leaving them unsure of marketing’s true impact.

By adopting Insentric, LLR gained real-time, end-to-end campaign attribution and reliable data insights. The platform’s self-healing tracking and deep visibility into customer engagement empowered their team to confidently measure marketing’s influence and optimize resources.

Kristy DelMuto, LLR’s VP of Strategic Marketing, said it best: “Insentric gives us the confidence we need to make data-driven decisions.”

Read the full Case study to learn more  

AI-generated photo of a marketer cleaning reports literally with a mop and broom on the floor

Preparing Your Data for Attribution: The First Step in Your Journey

Written by: Casey Grimes

Audiences:
Not sure where to start with your barketing attribution journey? Here's some prerequisites you can tackle today.
Written by: Casey Grimes

Audiences:

Mastering the Art of Marketing Reporting

CMS Wire: Mastering the Art of Marketing Reporting

What’s the real secret to effective marketing reporting? Realizing you actually need two sets of reports—and matching the strengths of each type of report to the audiences who need to know your marketing performance. Read more at CMS Wire:

Lead Lifecycles are for Everyone

Written by: Casey Grimes

Audiences:
The first journey you need to take on the road to barketing attribution? The customer's journey—even if you think it "doesn't matter" for your organization.