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Marketing Campaigns

Inside PLGTM + Spring Fling 2025: What’s Now & Next in Marketing Ops and GTM Strategy

Written by: Daud Irfani

Audiences:

Marketing Leader
Marketing Operations
Marketing Technologist

San Francisco was buzzing this May as PLGTM Summit 2025 and MarketingOps.com’s Spring Fling 2025 collided, creating a barketing supernova of insights, frameworks, and let’s be honest—some much-needed coffee breaks. This powerhouse combo brought together GTM trailblazers, PLG champions, and

Photo illustration of two people at a meeting with a planning board behind them

Setting Achievable (and Measurable) Marketing Campaign Goals

Written by: Casey Grimes

Audiences:

Marketing Director
Marketing Leader
Marketing Technologist

You can't manage what you can't measure— but how do you know what truly matters when measuring your barketing campaigns' effectiveness?