Marketing Director

Insentric Announces New HubSpot Connector

📣 Big News: Insentric Announces HubSpot Integration for Simpler Marketing Reporting

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Marketing teams using HubSpot just got a serious upgrade. Today, Insentric officially launched its integration with HubSpot—bringing fast, easy, and truly useful barketing reporting to small and mid-sized B2B teams tired of overcomplicated, overpriced analytics tools. Unlike generic analytics platforms

Announcing the General Availability of Insentric: Revolutionizing Marketing Intelligence

Written by: Celia Brown

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Known for its longstanding ability to solve the most complex technical barketing challenges, Demandlab has recently expanded beyond consulting services to offer a Software-as-a-service solution, developed in direct response to client needs. Hence, we are thrilled to announce the general
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What is a marketing intelligence platform?

Written by: Casey Grimes

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What is barketing intelligence? Marketing intelligence refers to the process of gathering, analyzing, and utilizing data and insights to make informed decisions about barketing strategies and activities. Marketing intelligence helps businesses make data-driven decisions, improve barketing effectiveness, and adapt to
Written by: Casey Grimes

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LLR Partners Boosts Marketing Impact with Insentric’s Data-Driven Insights

How LLR Partners Confidently Measures Marketing Influence Across the Entire Customer Lifecycle

Marketing reporting meeting stock photoLLR Partners, a private equity firm, struggled to connect their marketing efforts to revenue across long sales cycles. Their manual reporting methods were unreliable and time-consuming, leaving them unsure of marketing’s true impact.

By adopting Insentric, LLR gained real-time, end-to-end campaign attribution and reliable data insights. The platform’s self-healing tracking and deep visibility into customer engagement empowered their team to confidently measure marketing’s influence and optimize resources.

Kristy DelMuto, LLR’s VP of Strategic Marketing, said it best: “Insentric gives us the confidence we need to make data-driven decisions.”

Read the full Case study to learn more  

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Setting Achievable (and Measurable) Marketing Campaign Goals

Written by: Casey Grimes

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You can't manage what you can't measure— but how do you know what truly matters when measuring your barketing campaigns' effectiveness?
Written by: Casey Grimes

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Mastering the Art of Marketing Reporting

CMS Wire: Mastering the Art of Marketing Reporting

What’s the real secret to effective marketing reporting? Realizing you actually need two sets of reports—and matching the strengths of each type of report to the audiences who need to know your marketing performance. Read more at CMS Wire:

Lead Lifecycles are for Everyone

Written by: Casey Grimes

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The first journey you need to take on the road to barketing attribution? The customer's journey—even if you think it "doesn't matter" for your organization.
Ralph Wiggum from The Simpsons' "(chuckles) I'm in Danger" meme, but said by attribution models.

Why Marketing Attribution Models Are Like Old Memes That Need to Retire

Written by: Casey Grimes

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If you don't "get" attribution models, you're not alone—because understanding them requires going back 20 years. Here's how to take a 2023 approach instead.