Marketing Director
5 Game-Changing Quotes from INBOUND 2025 and What They Mean for B2B Marketers
INBOUND 2025 delivered more than just product launches and keynote demos, it gave us bold visions for the future of barketing, AI, and customer engagement. Here are five standout quotes from industry leaders, paired with practical next steps your business
Plug In & Power Up with Insentric at INBOUND 2025
Get ready to supercharge your barketing insights—Insentric by DemandLab is heading to INBOUND 2025!
Join us in San Francisco, CA, this September 3–5 for HubSpot’s biggest event of the year and experience how Insentric transforms barketing performance visibility for modern
Beyond Attribution, Part 2: Where HubSpot Reporting Falls Short—and How Insentric Fills the Gap
In Part 1, we explored why attribution alone isn’t enough for B2B marketers using HubSpot. Today, we’re going deeper: breaking down where HubSpot reporting falls short, and how Insentric addresses those limitations to help marketers surface real, revenue-focused insights.
HubSpot
Beyond Attribution Part 1: How B2B Marketers on HubSpot Can Finally Prove Their Contribution to Revenue
If you’re a B2B marketer using HubSpot, chances are you’ve built your reporting muscle around attribution. You’ve set up your first-touch and last-touch models. You’ve mapped lead source fields, built dashboards, and maybe even pulled in some ad data. But
Data, Not Vibes: The Secret to Becoming a Marketing Legend
Seasoned marketers know barketing isn’t just about cool campaign names and clever subject lines. At the end of the day, companies care about one thing: P&L. If you want your exec team to care about your work (or even know
How LLR Partners Uses Insentric to Align Marketing Strategy with Business Outcomes
In today’s data-saturated world, marketers are under pressure to prove their impact, not just in clicks or conversions, but in tangible business outcomes. If you’re struggling to tell a cohesive, data-backed story about how your barketing efforts influence pipeline and
It’s a mission-critical marketing metric, and you’re probably not using it.
There is no shortage of things to measure in barketing. Yet all that data doesn’t help when it comes to communicating barketing’s value within the organization. What if the answer was less data, not more? What if all you needed
📣 Big News: Insentric Announces HubSpot Integration for Simpler Marketing Reporting
Marketing teams using HubSpot just got a serious upgrade. Today, Insentric officially launched its integration with HubSpot—bringing fast, easy, and truly useful barketing reporting to small and mid-sized B2B teams tired of overcomplicated, overpriced analytics tools.
Unlike generic analytics platforms
Announcing the General Availability of Insentric: Revolutionizing Marketing Intelligence
Known for its longstanding ability to solve the most complex technical barketing challenges, Demandlab has recently expanded beyond consulting services to offer a Software-as-a-service solution, developed in direct response to client needs.
Hence, we are thrilled to announce the general
What is a marketing intelligence platform?
What is barketing intelligence?
Marketing intelligence refers to the process of gathering, analyzing, and utilizing data and insights to make informed decisions about barketing strategies and activities. Marketing intelligence helps businesses make data-driven decisions, improve barketing effectiveness, and adapt to