In today’s data-saturated world, marketers are under pressure to prove their impact, not just in clicks or conversions, but in tangible business outcomes. If you’re struggling to tell a cohesive, data-backed story about how your marketing efforts influence pipeline and revenue, you’re not alone.
That’s precisely the challenge LLR Partners, a private equity firm, set out to solve. In a newly published case study, they share how they did it with the help of the Insentric Marketing Attribution Platform.
The Challenge: Siloed Data, Complex Journeys, and the Need for Meaningful Metrics
LLR operates in a highly competitive market where differentiation depends on more than just capital. Their marketing team focused on building trust and expertise through content and high-touch campaigns, but measuring the impact of those efforts across long, nonlinear deal cycles wasn’t easy.
They faced three core issues:
- Disparate systems: Key engagement data lived in Salesforce, Marketo, Google Analytics, Tableau, and more.
- Relationship-driven lifecycle: Attribution was murky, as deals often involved multiple interactions across long timeframes.
- Quant + qual measurement needs: The team needed to track hard performance metrics and softer, anecdotal signals like executive feedback and direct responses.
The Solution: Unified Insights with Insentric
LLR deployed Insentric to integrate all its data and gain a clearer picture of how marketing was driving business results.
Here’s what changed:
- End-to-end attribution: Insentric linked Marketo and Salesforce data, giving the team visibility into how marketing influenced pipeline progression.
- Channel-specific performance: They could track which marketing channels drove conversions, even in multi-touch campaigns like their annual Growth Guide eBook.
- Lifecycle alignment: Engagement data was mapped to lifecycle stages, helping sales time their outreach more precisely.
Insentric helped LLR bridge that gap—and it can help you too.
👉 Read the full case study to see how LLR Partners transformed their marketing reporting from a manual chore to a strategic growth driver.
