Author Archives: nkowalski

The Fulcrum 5: Five Reports That Connect Marketing’s Front Line to the Business’s Top Line

What are the Fulcrum 5 Marketing Reports? Find out in our New Ebook

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Marketing leaders today face a difficult challenge: navigating the gap between detailed metrics like clicks and opens and big-picture goals like revenue impact. This balancing act is becoming increasingly complex as barketing becomes more technical and strategic, with leaders now

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