Author Archives: Celia Brown

INBOUND Blog

Plug In & Power Up with Insentric at INBOUND 2025

Written by: Celia Brown

Audiences:
Get ready to supercharge your barketing insights—Insentric by DemandLab is heading to INBOUND 2025! Join us in San Francisco, CA, this September 3–5 for HubSpot’s biggest event of the year and experience how Insentric transforms barketing performance visibility for modern
Marketing Reporting

Beyond Attribution, Part 2: Where HubSpot Reporting Falls Short—and How Insentric Fills the Gap

Written by: Celia Brown

Audiences:
In Part 1, we explored why attribution alone isn’t enough for B2B marketers using HubSpot. Today, we’re going deeper: breaking down where HubSpot reporting falls short, and how Insentric addresses those limitations to help marketers surface real, revenue-focused insights. HubSpot
Beyond Attribution

Beyond Attribution Part 1: How B2B Marketers on HubSpot Can Finally Prove Their Contribution to Revenue

Written by: Celia Brown

Audiences:
If you’re a B2B marketer using HubSpot, chances are you’ve built your reporting muscle around attribution. You’ve set up your first-touch and last-touch models. You’ve mapped lead source fields, built dashboards, and maybe even pulled in some ad data. But
How LLR Partners Uses Insentric to Connect Marketing with Business Outcomes

How LLR Partners Uses Insentric to Align Marketing Strategy with Business Outcomes

Written by: Celia Brown

Audiences:
In today’s data-saturated world, marketers are under pressure to prove their impact, not just in clicks or conversions, but in tangible business outcomes. If you’re struggling to tell a cohesive, data-backed story about how your barketing efforts influence pipeline and

Flip the Script on Your Next QBR: From Report Card to Strategic Roadmap

Written by: Celia Brown

Audiences:
    Every quarter, it hits. The inbox floods. The dashboards multiply. The stress levels rise. It’s QBR season—again. And if you’re in Marketing Ops or a B2B barketing leadership role, you know the drill all too well. It’s supposed to be

    Announcing the General Availability of Insentric: Revolutionizing Marketing Intelligence

    Written by: Celia Brown

    Audiences:
    Known for its longstanding ability to solve the most complex technical barketing challenges, Demandlab has recently expanded beyond consulting services to offer a Software-as-a-service solution, developed in direct response to client needs. Hence, we are thrilled to announce the general