Revenue Attribution and Reporting for B2B Enterprises

Get real, data-informed insights about your revenue attribution.sources that close sales.buyers' preferred channels.ideal touchpoint frequency.unsubscribe likelihood.form performance.known-to-MQL velocity. best performing traffic.

Say hello to Insentric®, the Marketing Intelligence Platform that accurately measures and confidently proves marketing's impact on B2B revenue.
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      What is Insentric?

      Turn "too much and too little" data into your marketing advantage

      Designed for enterprises that use Adobe Marketo Engage and Salesforce Sales Cloud, Insentric works continuously in the background of your existing technologies and workflows to automate, orchestrate and generate meaningful insights through end-to-end marketing attribution data.

      Streamline and self-heal your marketing campaign data.

      Provide consistency, quality, and streamlined processes with advanced web traffic attribution, automatic querystring tracking in your Marketo emails, and data capture that keeps reporting data after Marketo deletes it.


      Measure buying teams: buildings don't sign checks. People do.

      Insentric excels at measuring source, channel, and revenue attribution across the entire buyer journey. Understand—and give credit to—the buying teams purchasing your goods and services, and get in-depth analysis when you go beyond an account namelessly showing up as "Closed Won".


      Go beyond dashboards for better budgeting and planning.

      More than just a dashboard full of metrics, Insentric goes beyond the “snapshot in time” that most attribution solutions offer to provide marketing leaders with clear, actionable information. With Insentric, you can evaluate both your present performance and your future spending decisions. Understand your department's velocity, when to message prospects, what channels and campaigns accelerate your key buyers, and more.

      How we help

      A no-headache approach to attribution

      Marketers need to understand how to best allocate budgets to meet goals and determine which initiatives drive revenue. Insentric offers a review of data and previous campaigns as well as automated reliable insights that help you plan a long-term strategy.

      360° Customer Insights

      Insentric collects marketing and sales data across multiple platforms and touchpoints to create a holistic view of marketing initiatives.

      Effortless data capture

      Automate your attribution marketing data collection with effortless email tracking, streamlined data capture, and traffic decoding.

      Accurate sales attribution

      Don't miss attributing sales to key contributors. Insentric ensures proper Salesforce opportunity tracking by adding forgotten influencers.

      Low-Impact Roll-Out

      Insentric integrates with most standard Marketo workflows, requiring no resource-intensive retraining or process changes.

      Self-healing data

      Forgot to tag that PPC campaign or social post for attribution? Insentric recovers partial data from digital signals to provide credit.

      Actionable analytics

      Beyond attribution, our reports aid planning and budgeting by analyzing email, forms, customer journeys, trends over time, and more.

      lean on 15 Years of Marketing Attribution Wisdom

      We know what works—and what doesn’t—when it comes to Marketo

      Since 2009, DemandLab has been implementing marketing attribution solutions for high-growth and enterprise Marketo clients, including nearly all current marketing attribution solutions available today. And as marketers ourselves, we know why other revenue attribution products fail.

      We developed Insentric to solve those problems, but more importantly, we did so by organically addressing our clients' needs over time to meet their unique challenges.

      In-Depth: How Insentric Works →

      Learn more about our people-first methodology through automating your marketing processes, providing source, channel and revenue attribution, and generating new marketing insights.

      Insentric + DemandLab →

      Why would a marketing technology consultancy make a revenue attribution solution? After a decade of experience implementing attribution solutions, we think marketing leaders deserve better. Learn more.

      Ready to get started?

      Whether you're starting your attribution journey or looking to take things to the next level, Insentric can help.