Revenue Attribution
Break down barriers for reliable attribution
Overcome the Hurdles: Connect Marketing to Revenue with Insentric.
Aligning marketing with revenue can be challenging due to various hurdles like inertia, silos, and stacks. Insentric solves this by aligning the data in your marketing stack to build a robust underlying data architecture.
Trace the customer journey and establish a sightline from start to finish, while also breaking down silos between departments. It's not just about bringing technologies together; we understand that aligning people's behavior and data is essential for building a reliable attribution system.
People are the foundation of our attribution methodology.
To achieve a thriving revenue attribution model, your data system must collect and associate three critical data sets with each person your company interacts with, including both known and unknown leads and opportunities.
Insentric adopts a people-focused approach by tracking individuals and buying teams, unlike conventional methods that concentrate on accounts or opportunities.
Source Attribution
Track a person's origin and acquisition channel (e.g., search ad, syndicated article, webinar sign-up, or tradeshow attendance). Equally vital is to monitor channels that re-engage, like email campaigns or retargeting ads.
Campaign Attribution
Identify the offer/content that attracted users to your digital platforms (e.g., white paper via LinkedIn ads, email, tweets). Monitor both campaign and source to assess the effectiveness of channels and content types.
Revenue Attribution
Discover revenue generators by linking individuals to a sales opportunity in your CRM. Track who's engaged, qualified, and nurtured by marketing as they influence purchase decisions, whether that's one person—or 20.
Get Up and Running Without Direct IT Involvement.
Sometimes, the biggest hurdles to attribution isn't your data—it's your company's processes and timelines. Insentric is built to address common adoption problems by being Marketo-first native by design. Get set up now while working with your teams to align on common business process and technical questions longer term.
Other attribution platforms promise insight after years; we provide data to inform your decisions within days.
No-Fuss Integration
Use Insentric for an easy solution to tough CRM teams. Designed to only require Marketo, it reads opportunity and sales data directly from the platform.
Enterprise-Level Security
Insentric meets enterprise security standards, is SOC II certified, and follows international privacy standards like GDPR. No personally identifiable info is stored.
Safeguard Data Trends
Ensure long-term trend analysis and reporting by capturing data beyond Marketo's 90-day and 25-month cutoffs. Your data is kept secure and anonymized to prevent loss.
Find your buying team—and show how marketing has influenced key members.
Sales people are good at selling—not data entry. Insentric uses the same behaviors your sales team already does to suggest and figure out key buying team members on an opportunity. Definitively tie marketing campaigns to opportunity data for holistic, end-to-end revenue attribution.
