Process Automation for Marketing Attribution
Automated Processes for Marketing attribution
Let Humans Do What They're Good At.
Let Automation Do the Rest.
Tackle marketing attribution's most common challenges with Insentric's automated solutions. Increase your campaigns' time to market and accurately track their performance.
See What Sources (Visible and Invisible!) Create New Leads
Up to 90 percent of traffic engaging with your campaigns can come from unexpected sources. That's why Insentric uses the same signals for understanding traffic as today's major analytics providers.
Our self-healing data fills the gaps between what traffic you're tracking—and what you're not—to show the actual paths your prospects and customers take.
Find Prospects' Paths
Gain insight into what sources drive your prospects and customers to your campaigns with tracking that explains what made someone visit—and what made them later convert.
Self-Healing Sources
Launched a campaign with bad tracking? Social post didn't have tagging? We've been there. That's why Insentric self-heals to give partial credit on broken tracking.
Auto Capture Data
Maximize campaign success with Insentric. Our platform integrates with your forms and captures all tagging automatically, ensuring complete traffic data recording.
UTM Management? Now It's One Less Thing to Manage.
When moving to data-informed insights, we know where marketing teams can run into issues. That's why Insentric addresses real-world pain points others don't, like tagging your Marketo email's URLs at scale automatically.
URLs at Scale and Speed
Whether you want to update hundreds of existing emails or just ensure your next campaign is tracked, Insentric automatically tags your Marketo email URLs.
Analytics Agnostic
Whether you use Google Analytics, Adobe Analytics, Matomo or any other popular analytics tool, our solution is tailored to work seamlessly with your existing setup.
Tag Emails Your Way
Already have UTM tags in the link? Don't want a certain domain or links with a certain CSS class? Using tokens? We do too—and that's why we cover real-world use cases.
Find your buying team—and show how marketing has influenced key members.
Sales people are good at selling—not data entry. Insentric uses the same behaviors your sales team already does to suggest and figure out key buying team members on an opportunity. Definitively tie marketing campaigns to opportunity data for holistic, end-to-end revenue attribution.