Ralph Wiggum from The Simpsons' "(chuckles) I'm in Danger" meme, but said by attribution models.

Why Marketing Attribution Models Are Like Old Memes That Need to Retire

I’ve been writing—a lot—about attribution lately, so let’s do the trendy thing in marketing blog posts lately and ask ChatGPT what marketing attribution is! When you prompt with “what is marketing attribution,” the first paragraph the software returns is: “Marketing … Read More